Borderlands 4 Has Sold 2 Million Units, Earning Over $150 Million in Revenue
Borderlands 4 has officially cemented itself as one of the strongest launches of the year. According to estimates from Alinea Analytics, the game has already sold over 2 million units across all platforms, generating more than $150 million in revenue. On Steam alone, Borderlands 4 has crossed the 1 million unit mark, with 750,000 copies sold in its first week.
Despite its launch being marred by performance issues, so much so that Gearbox president and CEO Randy Pitchford publicly shared "advice" with the community the sales figures reflect the franchise’s enduring appeal. Neither Gearbox nor 2K has officially commented on sales yet.
Interestingly, Borderlands 4 not only dominated sales charts but also outperformed Hollow Knight: Silksong on Steam, along with other notable indie titles such as Peak. However, indie games still fared impressively well during the same period:
Hollow Knight: Silksong and Peak led the indie pack in sales.
The original Hollow Knight sold an additional 205,000 units last week, showing how the sequel has reignited interest in the franchise.
South Korean co-op roguelite Shape of Dreams also found success, selling nearly 200,000 units, an impressive feat for its two-man development team, Lizard Smoothie.
The Alinea report also highlighted the upcoming release of Techland’s Dying Light: The Beast, which launches tomorrow after being moved up by one day. Techland announced the earlier release in celebration of hitting 1 million pre-orders.
However, Alinea notes that the numbers tell a more complex story. The Beast began development as the second DLC for Dying Light 2: Stay Human before becoming a standalone game. Owners of the Dying Light 2 Ultimate Edition - which promised two DLCs - will still receive The Beast at no additional cost. Alinea infers that 700–800K of the pre-orders are from these Ultimate Edition holders, while around 100K represent actual new Steam pre-orders, with the remainder likely spread across console platforms.
What do you think about Borderlands 4’s massive launch? Does its success outweigh the performance complaints, or should Gearbox address issues before celebrating?
