Next-Gen Xbox Console Will Be a “Very Premium, Very High-End, Curated Experience,” Says Xbox CEO Sarah Bond

Microsoft has confirmed that a next-generation Xbox console is officially in development, and while the company isn’t ready to reveal details, Xbox president and CEO Sarah Bond is already setting expectations high. In a recent interview with Mashable, Bond described the upcoming console as a “very premium, very high-end, curated experience,” hinting that Microsoft is taking a bold approach to its next major hardware release.

When asked directly about the company’s plans for next-gen Xbox hardware, Bond reaffirmed that new consoles are indeed on the way and gave a small but intriguing preview of what players can expect.

“Well, I can tell you you’re right, that the next-gen console is going to be a very premium, very high-end, curated experience,” Bond said.

While she declined to share specific hardware details, Bond gestured toward the ASUS ROG Xbox Ally X handheld sitting nearby, suggesting that the new Xbox will share some of the same design philosophy and integration concepts seen in Microsoft’s recent handheld collaborations.

“You’re starting to see some of the thinking that we have in this handheld, but I don’t want to give it all away,” she added.

This comment has fueled speculation that the next Xbox could blur the line between console and PC, possibly delivering a hybrid experience where users can access PC storefronts like Steam, GOG, Battle.net, and EA Play directly from the console. This vision aligns with ongoing rumors that Microsoft aims to merge the flexibility of Windows-based gaming with the simplicity and ecosystem integration of a console platform.

If accurate, this could represent a major evolution in how Xbox approaches gaming hardware, offering players a unified experience across both console and PC environments.

While Bond’s “very premium” description has some fans excited, it also implies that Microsoft’s next console could come with a higher price tag than previous generations. The emphasis on a curated, high-end experience suggests that the company is targeting performance, design, and functionality that competes at the top tier of the gaming market.

The next Xbox is rumored to launch sometime around 2027, although Microsoft has not provided an official release window.

In related Xbox hardware developments, Microsoft recently raised prices not only for consumer consoles but also for developer kits, indicating a broader pricing shift across its hardware ecosystem.

If the next Xbox truly combines console ease-of-use with PC-level freedom, it could redefine what a gaming console can be and reignite Microsoft’s position in the hardware space.

Would you be interested in a high-end Xbox that can access your full PC game library, or do you prefer a traditional console experience? Share your thoughts below.