“If You Watch the OD Trailer Many Times There’s a Hint” Kojima Teases Hidden Clues and Calls OD a New Medium Built With Microsoft
Hideo Kojima is turning the OD conversation back into a community wide scavenger hunt, and he is doing it in the most Kojima way possible. In a recent Nikkei Xtrend interview, the Kojima Productions founder revisited OD and suggested the latest teaser shown during Tokyo Game Show 2025 contains a discoverable hint, but only if players are willing to watch closely and repeatedly.
Kojima framed the teaser as something that rewards obsessive attention, even joking about how much he can say without upsetting Phil Spencer. He specifically pointed to the end card text as a meaningful breadcrumb.
“If you watch the teaser trailer many times there’s a hint… if you watch it 100 times… At the end of the trailer, it reads ‘for all players and screamers’. That’s also a big hint.”
What makes this more than playful marketing is how Kojima continues to position OD strategically. In the same Nikkei Xtrend conversation, he reiterated that OD may look like horror at first glance, but the underlying system is not ordinary. He described it as something made inside a game engine that still operates like nothing else, adding that Kojima Productions built a “completely new medium” together with Microsoft, which is publishing the project, following its earlier announcement during the Xbox and Bethesda Games Showcase 2022.
That wording matters because it signals an ambition beyond standard genre expectations. Kojima is effectively telling players to stop trying to classify OD using typical labels, because the delivery method and interaction model are the real point. He has also referenced Xbox cloud gaming technology as part of the plan, without clarifying exactly how it will be used, keeping the product narrative centered on experimentation rather than feature checklists.
OD is being co written with Jordan Peele and is set to feature Sophia Lillis, Hunter Schafer, and Udo Kier in the cast. Kojima has also been candid in previous discussions that the project is risky, and he has openly acknowledged that outcomes are not guaranteed, which is an unusually transparent posture for a creator operating at this scale.
From a gamer perspective, this is the kind of teaser strategy that invites frame by frame analysis, theorycrafting, and community collaboration, while also setting expectations that OD is aiming for a new interaction lane, not just another horror release with a fresh coat of paint.
OD is expected to follow Death Stranding 2: On the Beach and arrive before PHYSINT, Kojima’s upcoming stealth focused IP being developed in collaboration with PlayStation.
What do you think the “for all players and screamers” line is hinting at, a new interaction format, a streaming style experience, or something even weirder?
