Gran Turismo 7 Has Over 2 Million Monthly Users and Is Still Growing, Says Series Creator Kazunori Yamauchi
Polyphony Digital’s Gran Turismo 7 may have launched nearly 4 years ago, but the game is still delivering standout traction in the live service era, and its momentum is not slowing down. During interviews with media attending the Gran Turismo World Series 2025 World Finals in Fukuoka, Japan, series creator and Polyphony Digital founder Kazunori Yamauchi said Gran Turismo 7 is regularly played by over 2 million active users every month, with new users continuing to increase.
As captured by the GTPlanet report, Yamauchi framed the current performance as the strongest player engagement the franchise has ever achieved, and highlighted that this level of sustained growth is something the Gran Turismo team and PlayStation have not experienced before. From a platform strategy perspective, that is a meaningful signal: a mature title is still expanding its active base, reinforcing Gran Turismo 7 as a long tail flagship rather than a one cycle release.
This is also an important contrast to the franchise’s prior experimentation with live service direction in GT Sport. Gran Turismo 7 appears to have landed a more durable content cadence and community retention loop, where consistent updates and feature additions keep returning players invested while continuing to onboard new racers.
The most recent major drop, Spec III Update 1.65, launched on December 4 and delivered a strong mix of cars, tracks, and systems that directly support skill building and competitive consistency. The update added 8 cars: Ferrari 296 GT3 23, Ferrari 296 GTB 22, FIAT Panda 30 CL 85, Gran Turismo F3500 B, Mine’s BNR34 GT R N1 base, Mitsubishi FTO GP Version R 97, Polestar 5 Performance 26, and Renault Espace F1 95. It also introduced 2 tracks: Yas Marina Circuit and Circuit Gilles Villeneuve.
Beyond content, Spec III added a Data Logger feature aimed squarely at players who care about mastery. It lets racers load data from a previous attempt or replays to compare racing lines, throttle and brake inputs, speed, and engine RPM in real time. That kind of training layer is a high impact retention feature because it turns practice into measurable progression, which is exactly the kind of value that keeps a competitive community engaged month after month.
Alongside Spec III, players can also purchase the Power Pack for $29.99. This premium add on includes 50 new races across 20 themed categories such as 24 hour races, 6 unique cars specially tuned by Gran Turismo, tail to nose battles with Gran Turismo Sophy 3.0, plus 5,000,000 in game Credits. From a monetization lens, it is a clear example of optional paid depth layered on top of a steady free update pipeline, a model that can extend lifecycle without fragmenting the core audience.
With over 2 million monthly users and a player base that is still growing, Gran Turismo 7 is building a compelling case study for how first party racers can thrive long term through consistent content investment, feature upgrades that reward skill, and a premium pack strategy that feels additive rather than extractive.
What do you think is driving Gran Turismo 7’s growth in year 4, better updates, better online competition, or simply the lack of a true alternative at this scale?
