he AI First PUBG Publisher Krafton Hits an All Time High ₩3 Trillion in Revenue, Crossing $2.05 Billion
Krafton, the South Korean publisher best known as the long term operator and growth engine behind PUBG, has posted an all time high in revenue in its latest financial results, surpassing ₩3 trillion which the company frames as about $2.05 billion. The update comes straight from Krafton’s investor materials, where the publisher highlights sustained performance from PUBG across multiple platforms and a growing pipeline that it hopes can evolve the company beyond being seen as only the PUBG business.
According to the figures shared, the biggest driver of revenue continues to be the mobile segment, which delivered ₩1.7 trillion, roughly $1.1 billion. PC followed with ₩1.1 trillion, around $751 million, while console revenue landed at ₩42.8 billion, about $29 million. Krafton attributes the broader climb to PUBG delivering double digit growth across its footprint, pushing overall revenue up 23% year over year and extending the franchise’s role as the publisher’s core performance anchor for a fifth consecutive year.
While PUBG remains the center of gravity, Krafton also pointed to additional releases that helped elevate the topline. The company credited momentum from inZOI, the life sim title that broke 1 million copies sold in its first week. On the co op survival side, Krafton also highlighted Mimesis as a standout, noting it surpassed 1 million copies sold within its first 50 days as an early access title.
For 2026, Krafton is clearly prioritizing a PUBG led playbook while continuing to scale adjacent projects. The company is positioning upcoming PUBG: Black Budget as a growth catalyst, and it is also leaning into the momentum of PUBG: Blindspot, which it notes just launched days ago.
Strategically, Krafton continues to signal that AI is not just a supporting tool but a corporate level direction. After previously describing itself as an AI first company, Krafton is now reinforcing that posture by emphasizing a broad internal pipeline with more than a dozen projects in development. The commercial logic is straightforward. If even a small number of these projects land successfully, Krafton can diversify revenue, reduce dependency on a single mega franchise, and build a more resilient publishing portfolio in a market where live service longevity is harder to guarantee than ever.
For gamers, the takeaway is clear. PUBG is still carrying the business, but Krafton is investing for optionality. The publisher is stacking releases, testing new genres, and anchoring its 2026 outlook around both new PUBG experiences and a wider slate that could redefine how the company is perceived over the next cycle.
Do you want Krafton to double down on PUBG experiments like Blindspot and Black Budget, or would you rather see it prioritize new IP that can stand on its own without the PUBG label?
