EA Confirms No Price Hike Beyond $70 for Games Like Battlefield 6, The Sims, and Skate — For Now

During Electronic Arts' Q1 2026 earnings call, the publishing giant reassured gamers that it has no immediate plans to raise the price of its premium games beyond the $70 mark, despite beating revenue expectations and facing an industry trend toward higher pricing.

With $1.3 billion in revenue reported up 4.84% over forecasts and 3% year-over-year EA is in a solid financial position as it gears up for major releases like Battlefield 6, skate, and The Sims through its Project Rene initiative. The big question on many players' minds was whether EA would follow publishers like Nintendo, who recently tested the waters with higher-priced titles.

Speaking to Investing.com during the Q&A portion of the earnings call, EA CEO Andrew Wilson provided clarity, stating:

"We’re not looking to make any changes on pricing at this stage, but that’s in the construct of we already offer a fairly broad pricing scheme across our various products. When you think about everything from free to play through to our premium products and our deluxe editions, our orientation is always to capture the full spectrum of pricing so that we can serve players in the best way possible and offer them the greatest value. We’ll continue to look at opportunities to deliver great value to our players through various pricing schemes over the course of time, but no dramatic changes planned yet."

For players excited about Battlefield 6, this is a welcome signal that EA is focused on accessibility and value rather than pushing for a higher baseline price. Given that Battlefield 6 will be a critical release for EA’s multiplayer portfolio, pricing will likely play a key role in drawing in a broader player base and re-establishing the franchise’s momentum.

Adding to the anticipation, EA is set to officially reveal Battlefield 6's multiplayer mode tomorrow during a series of livestream events held in Los Angeles, Berlin, Paris, and London. The broadcast begins at 11:30 AM Pacific Time.

Do you think $70 is a fair ceiling for AAA games, or should publishers offer more flexible models? Let us know in the comments!