Acer Japan Confirms PC Price Revisions Starting February 20 as DRAM and SSD Costs Keep Climbing
If you have been watching the ongoing memory and storage price turbulence and hoping your next laptop upgrade would dodge the blast radius, Acer just made the situation crystal clear in Japan.
Acer’s Predator Gaming Japan social channel announced that the company will revise prices for PC products on its official online store starting February 20, 2026, explicitly citing rising costs for key components like memory and SSDs. Purchases at the current prices will remain available until February 19.
【価格改定のお知らせ】
— Predator Gaming JPN🧸@AcerPlayMaster (@PredatorJPN) February 13, 2026
2026年2月20日より、Acer公式オンラインストアのパソコン製品の価格を改定いたします。詳細は画像をご確認ください。#Acer pic.twitter.com/FzQ3kC7jHr
From a market strategy standpoint, this is a classic cost pass through move tied to component inflation, not a spec downgrade play. In other words, Acer is not pitching “cheaper configurations” as the fix. It is aligning MSRP with BOM reality, especially for devices where higher capacity DRAM kits and larger SSDs are now materially more expensive.
Right now, the messaging is specifically framed around Acer’s Japan official online store, so it is safest to treat this as a Japan targeted pricing action unless Acer expands the policy elsewhere.
If you were already planning an Acer laptop or desktop purchase in Japan, the decision window is straightforward: buy by February 19 to lock current pricing, or expect revised pricing from February 20 onward.
What are you targeting right now, a midrange RTX laptop or a high end flagship build?
