ZOTAC Reportedly Cancels RTX 5090 Orders, Then Hikes Up GPU Prices Overnight While Citing “System Error”
The RTX 50 series supply crunch is already brutal for anyone trying to buy a flagship GPU at anything resembling a reasonable price, but a new wave of buyer reports is adding another layer of friction: alleged order cancellations from an official brand store, followed by sharp price increases almost immediately afterward.
According to a Reddit discussion thread that has gained traction across the PC gaming community, multiple buyers claim the official ZOTAC store increased pricing on RTX 50 series models, with the RTX 5090 lineup seeing especially steep jumps that users describe as roughly 20% to 22% overnight. The thread also includes claims that some orders placed during a drop were later canceled, with customers receiving an email citing a “System Error” and being told they could reorder once the issue was resolved.
In the same discussion, users list examples of what they say were price changes on ZOTAC RTX 5090 variants, including increases that look like a near 500$ jump depending on the model, such as pricing moving from 2299$ to 2799$, 2399$ to 2899$, and 2449$ to 2999$.
Separately, broader reporting around the same incident says the store experienced cancellations tied to a stated “system error,” while also confirming that multiple RTX 50 series listings saw notable MSRP increases, with RTX 5090 changes in some cases reaching hundreds of dollars depending on the model.
From an industry perspective, the timing is what makes this story combustible. If a customer completes checkout at a published price on an official storefront, the expectation is execution, not a retroactive cancellation followed by a relist at a higher number. Even in a market where memory pricing, VRAM costs, and supply constraints are real, canceling completed orders and encouraging reorders after a price hike is the exact kind of customer experience that erodes trust and pushes buyers toward safer, more transparent purchasing channels.
It also lands at a moment where high end GPUs are already being dragged upward by market conditions. Flagship availability is tight, third party pricing remains elevated, and buyers are increasingly forced into imperfect options such as waiting for restocks, buying prebuilt systems, or using secondary markets with higher fraud and return risk.
For readers who are actively shopping, the practical playbook right now is risk management:
Stick to retailers and official stores with clear, enforceable order and refund policies
Avoid urgency buying during maintenance windows and sudden relists
Capture proof of the listed price at purchase time and keep order confirmation records
If a store cancels on vague error language, treat reordering as a new transaction with new risk, not a continuation of the original deal
If you were in that situation, would you reorder after a cancellation and price hike, or would you blacklist the store and wait for a more stable channel?
