Blizzard Lines Up 4 Franchise Showcases in 2 Weeks for its 35th Anniversary “Next Chapter”
Blizzard is stacking the calendar in the next 2 weeks with a run of developer spotlights for World of Warcraft, Overwatch, Hearthstone, and Diablo, positioned as part of its 35th anniversary “Next Chapter” beat. The company has published the full schedule in its official viewers guide.
And here is the event stream hub Blizzard is pointing players toward: Official livestream
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January 29, 2026, 9:00 AM PT, 12:00 PM ET, 5:00 PM BT
Blizzard is framing this as the kickoff, and the WoW team has signaled roadmap style messaging. Keep your eyes on anything that clarifies cadence across modern and classic, plus any tease that sets the tone for the next expansion arc. -
February 4, 2026, 10:00 AM PT, 1:00 PM ET, 6:00 PM BT
This is where Blizzard can regain narrative control. Expect a content forward pitch, likely centered on what is next for the live service loop and how the team plans to keep engagement durable through 2026. -
February 9, 2026, 9:30 AM PT, 12:30 PM ET, 5:30 PM BT
Best place for meta shakeups, new set positioning, and any systems changes that keep the ladder ecosystem healthy. -
February 11, 2026, 2:00 PM PT, 5:00 PM ET, 10:00 PM BT
Anniversary framing usually means one of 2 things: a high impact reveal, or a community celebration with forward looking teases. Either way, this is the anchor moment for the franchise in early 2026.
State of Azeroth goes live January 29th at 9am PST.
— World of Warcraft (@Warcraft) January 26, 2026
Tune in for:
🛣️ Modern & Classic Roadmap
⬆️ Updates From Holly & Ion
🟢 Dark Portal Housing Item
➕ And More! pic.twitter.com/loGhbqlJMI
Blizzard is essentially running a tightly packed, franchise by franchise hype pipeline instead of a single mega showcase. That is a smart go to market play for 2026, because it keeps each community in focus, shortens the feedback loop, and gives Blizzard multiple chances to land messaging wins across a 2 week window.
Which of the 4 spotlights are you prioritizing, and what is the one announcement you need to see to call this a win?
