ASUS Begins Pre Orders for ROG Matrix RTX 5090 at 3999 Dollars, Twice the Price of the Reference Model
ASUS has opened pre orders for its new ROG Matrix GeForce RTX 5090, and the price tag is turning heads. Available now through the ASUS US Store, the ROG Matrix RTX 5090 is listed for an eye watering 3999 dollars. This number is double the official MSRP of NVIDIA’s reference edition RTX 5090. While the RTX 5090 continues to sell above MSRP across most major retailers with prices hovering between 2500 and 3000 dollars, ASUS’s premium models exceed even that already inflated range.
The ROG Matrix was first revealed two months ago as one of ASUS’s ultra premium flagship GPU designs. Many expected it to follow the pricing direction of the ROG Astral, which has been among the most expensive custom GPUs on the market. Instead, the ROG Matrix has surpassed it entirely, cementing itself as one of the highest priced consumer graphics cards ever released.
For comparison, four thousand dollars could buy a complete high end pre built system that includes an RTX 5090, a Ryzen 9 9950X3D, thirty two GB of memory, and a two TB SSD. With that context, the value of the standalone GPU becomes harder to justify, yet ASUS appears confident that its ROG Matrix series has a dedicated audience willing to pay for rarity and design exclusivity.
The ROG Matrix edition features a triple fan cooling solution, traditional twelve volt two by six power connectivity, and the additional BTF interface for ASUS BTF motherboards. The card includes a circular RGB frame on the right edge with customizable Aura Lighting, adding to its premium visual identity. Performance wise, the GPU can draw up to eight hundred watts thanks to the dual power interface, positioning it among the highest power target RTX 5090 cards available.
Beyond the design and expanded power envelope, scarcity is also a major factor behind the extreme pricing. ASUS confirmed that only one thousand units of the ROG Matrix RTX 5090 will be produced for global distribution. Limited edition hardware from ASUS often becomes a collector’s item, which increases its appeal for enthusiasts who prioritize exclusivity over raw performance per dollar.
While the ROG Matrix RTX 5090 may deliver cutting edge cooling, design, and engineering, the significant price premium raises questions about the future of high end GPU pricing. With the market already strained by rising DRAM costs, supply limitations, and growing demand from AI development, premium custom models continue to climb into a pricing tier that rivals entire gaming systems rather than components.
Would you ever consider paying four thousand dollars for a limited edition GPU, or is this where you draw the line on premium hardware? Share your thoughts below.
